Following on its success, the NEONSIGNS.HK exhibition further expanded its visibility among global audiences through a partnership with the Google Cultural Institute.
Over 150 new and rare archival photos alongside 12 street views and videos, slideshows and sketches will be shared across two online exhibitions to foster deeper understandings of neon signs and their connections with visual culture and history. To supplement the project, Google captured a unique series of panoramic night views of the city, using its Street View technology to allow users to explore some of Hong Kong’s most dazzling neon signs in detail.
The first exhibition, titled ‘Electric City - The Neons of Hong Kong,’ highlights many of the public submissions to the NEONSIGNS.HK website while exploring the visual culture of neon signs through portraits by photographer Wing Shya and a video interview with renowned cinematographer Christopher Doyle.
In ‘Hong Kong’s Neon Signs - Then and Now’, old photos of neon-lit streets are juxtaposed with their present-day views, while a master craftsman explains the dying art of making neon, creating a powerful record of how quickly neon is disappearing from Hong Kong’s streets.
Visit the two exhibits at Google Cultural Institute at:
Electric City - The Neons of Hong Kong
Hong Kong’s Neon Signs - Then and Now