M+ Collects Neon

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M+, Hong Kong’s museum for visual culture in the West Kowloon Cultural District is collecting Hong Kong neon signs, beginning with Sammy’s Kitchen’s neon cow and a Kai Kee Mahjong School neon rooster. In March 2014, the museum launched its first online exhibition, NEONSIGNS.HK, to explore neon signs from multiple perspectives while inviting the public to crowd-map, via photographs, the city’s fast disappearing neon signs. Featuring interviews with M+ curators and sign owners, this video documents their efforts to preserve these compelling features of Hong Kong’s urban landscape and visual culture.

The video is produced by M+, West Kowloon Cultural District as part of the online exhibition “Mobile M+: NEONSIGNS.HK”, curated by Aric Chen (Curator, Design and Architecture) and Tobias Berger (Curator, Visual Art), with Shirley Surya (Assistant Curator, Design and Architecture) and Chloe Chow (Curatorial Assistant).

Production :
Cpak Studio

Graphic Design :

Subtitles :
Art Loop

Special Thanks:
Sammy Yip (Founder of Sammy’s Kitchen)
Iry Yip (2nd generation owner of Sammy’s Kitchen)
Lam Kok Kueng (Uncle Kai) (2nd generation owner of Kai Kee Mahjong School)
Wilson Lam (3rd generation owner of Kai Kee Mahjong School)